Thought leaders Ed Bennett and Reed Smith will be leading the discussion and providing the platform for hospital discourse to flow freely…the conversation: what does Social Media mean for my hospital. If you want to follow the conversation on Twitter…Click Here or use the hashtag #smrev via Twitter.

I have been asked to lead a panel discussion in the afternoon, so I thought I would spend a few minutes to refine some notes for the discussion.

Here are our panelist:
Dr. David Geier (@DrDavidGeier)
Director of Sports Medicine | MUSC

Ronda Wilson (@GHShospitals)
Director of PR & Marketing | Georgetown Hospital

Andrew Busam (@randolphhosp)
Public Relations Coordinator | Randolph Hospital

Sally Foister (@SallySF & @GHS_org)
Director of Marketing | Greenville Hospital System University Medical Center

Discussion Points:

Marketing
- How did you get started?
- What are your successes?
- How did you get started operationally/organizationally
- How do you manage your outlets?
- How do you find the resources to manage?
- How does SM fit into overall strategy
- Georgetown – Why did you wait “so long” to integrate?
- Dr. Geier – How do you use it under the umbrella of a bigger organization?

HR/Careers
- How is SM being used as a HR/recruitment tool
- How do you manage conversations inside an organization? Or do you?
- Can it be used to recruit nurses?
- How are you using to promote career paths?
- Is recruitment a part of your strategy?

HIPPA/Patient Information
- How do you deal with privacy?
- How do you deal with SM Diagnosing?
- Do you want to be a thought leader online but not physician online?
- How do you use SM to create conversations as a physician?

General
- How can a small bed hospital use SM to engage a community?
- How do you monitor conversations and address audience concerns/complaints?
- How do you manage accounts?
- Who wears the “Company” hat or who keeps it personal?
- What is the strategy from an aesthetic branding perspective?