STORYTELLING is a CRAFT...you have to have a PASSION for capturing, telling, and sharing stories. This blog is dedicated to that craft. What is your story? We are listening.

Archive for '5 Links of the Week'



Hello friends, here are my links for the week. As you can see…they include storytelling, Medicaid budget cuts, Facebook, Yahoo, and Del.icio.us. I hope you enjoy and let me know your thoughts about any of these articles!

Storytelling is not a Conversation
Nathan Ford
“Markets are Conversations.” Ten years after the Cluetrain left the station spouting these words, many advertisers are still left behind, desperately clinging to the romantic notion that they are storytellers. On the net, though, such ideas are fast becoming anachronisms. For the last fifty years or so, there were a few ways for a person to be influenced by the outside world (radio, television, printed materials, actually leaving the house) and advertisers had every base covered with their brand-related stories: a billboard with a smile, a commercial alluding to Orwell’s 1984, an ad that talked about cars like normal people do… each expertly tuned to play on our emotions. CLICK HERE to read more.

Budget: Medicaid, DSS, prisons hope to run deficits
$264 million-in-the-red proposals to be discussed today by board
December 14, 2010 | GINA SMITH
Three state agencies will ask a state budget panel today to run deficits totaling $264 million. With the state facing a mountain of unprecedented financial woes, Gov.-elect Nikki Haley and the state’s congressional delegation met behind closed doors Monday and discussed some of those urgent budget needs, including shortfalls for education and the state’s exploding Medicaid program. CLICK HERE to read more.

The 2011 Listening Platform Landscape
December 15, 2010 | Zach Hofer-Shall
After an entire month without any acquisitions in the social media data space, there is no excuse but to get back to normal blogging. I assume I’ll be back to posting on M&A again soon, but in the meantime I’ve been busy working on some big research and now it’s finally ready to show off. Today we’ve published “The 2011 Listening Platform Landscape,” a report aimed at helping Marketing and Customer Intelligence professionals navigate a crowded and fragmented array of social media data tools and technologies. CLICK HERE to read more.

December 16, 2010 |  Jennifer Van Grove
Facebook accidentally went live with a handful of prototype features earlier today, including a site-wide yet short-lived overhaul of Pages. Roughly 45 minutes after the mistaken update, Facebook disabled the site, reverted back to its previous state and then tweeted apologetically about the downtime. But that brief span of time was enough for Facebook members and Page admins to get a sneak peak at new features in the works. CLICK HERE to read more.

December 16, 2010 | Alexia Tsotsis
For a couple of days now, we’ve been hearing rumors that the Yahoo layoffs included the entire Delicious team.  Now Former Yahoo employee and Upcoming founder Andy Baio has tweeted out the above Yahoo! product team meeting slide that seems to show that Yahoo! is either closing or merging the social bookmarking service as well as Upcoming, Fire Eagle, MyBlogLog and others. CLICK HERE to read more.



Hello friends, here are my links for the week. As you can see…they include doctors tweeting, social media, medical social media, Elizabeth Edwards, and Leadership. I hope you enjoy and let me know your thoughts about any of these articles!

December 8, 2010 | Michael Moore-Jones
I’m 16 and, unusually, I use Twitter quite a bit. I say unusually because perhaps you’ve heard that teens don’t tweet. This first came to light last year when a 15-year-old Morgan Stanley intern wrote a report [PDF] where he explained that teens “realize they are not going to update it,” and that “no one is viewing their profile, so their ‘tweets’ are pointless.” CLICK HERE to read more.

December 8, 2010 | Meghan O’Rourke
It wasn’t her political career but the window she gave us into the reality—and illusions—of dying. CLICK HERE to read more.

December 9, 2010 | Bryan Vartabedian, MD
I learned this only recently:  people vary in how they like to consume their content.  For the longest time I managed the distribution of my blog content passively:  push it out on RSS and Twitter.  Then let the chips fall where they may. CLICK HERE to read more.

December 10, 2010 | Thornton Kirby
I’m frustrated. Finally, after nearly a year of relentless campaign promises and bickering about everything except the real challenges facing our nation, this campaign is over. CLICK HERE to read more.

December 12, 2010 | Stefan Lindegaard
A legendary story about Tom Watson Jr., who guided IBM in its glory days, bears repeating in any discussion about smartfailing. According to the story, a vice president who had lost the corporation $10 million on an experiment that failed was called to Watson’s office. CLICK HERE to read more.



Hello friends, here are my links for the week. As you can see…they include doctors tweeting, social media, medical social media, ACC Basketball, and holiday fire safety. I hope you enjoy and let me know your thoughts about any of these articles!

Social Media and the Medical Profession
November 30, 2010
The professional standards of doctors and medical students – which are based on the expectations of the community and medical peers – form the cornerstone of quality patient care. They are taught and assessed from the first year of medical school, and are continually re-emphasised throughout medical training and practice. CLICK HERE to read more.


WOMMA 2010 – Every Picture Tells A Story – Make It Easy To Share

November 29, 2010 | via Twitter by Rod Brooks (@NW_Mktg_Guy)


The Legend Of Speedo Guy

February 9, 2009 | ESPN.com
The profile of Cameron Crazies’ legend Speedo Guy. This is for all of you crazy college basketball fans out there, especially those who love and understand ACC Basketball! This is just in time before the heart of the ACC Men’s Basketball schedule begins. Video courtesy of ESPN, Inc.


Phoenix Fire Department Fireplace Safety for the Holidays
City of Phoenix | Phoenix.gov & @TinaFightsFire

There’s nothing quite as cozy as a warm, crackling fire in the fireplace. But if you don’t take some simple safety precautions, that fire could turn deadly. More than 6,000 people end up in emergency rooms for injuries associated with fireplaces and fireplace equipment… and most of the injuries occured with children under five years old. CLICK HERE to read more.

Should Doctors Tweet Between Patients?
NOVEMBER 23, 2010 | Bryan Vartabedian, MD
Social media is just another form of professional communication. We should see it no differently than the telephone or email which, as we all know, are frequently misused.  To the uninformed, it’s assumed that social dialog is frivolous dialog.  But my social feeds are at the core of of my communication. CLICK HERE to read more from Doctor V.



Hello friends, here are my links for the week. As you can see…they include social media, Facebook commenting, and hospital social media. I hope you enjoy and let me know your thoughts about any of these articles!

Why Social Media for Doctors Doesn’t Make Sense
November 19, 2010 | Bryan Vartabedian, MD of 33Charts.com
When I discuss social media with physicians they often giggle and look confused.  It’s as if none of it makes sense. And probably for good reason.  Doctors have changed. CLICK HERE to read more.

Should OSHA create work rules for physicians in training?
October 2010 | Richard Leff, MD for KevinMD.com Blog
Recent rules issued by the Accreditation Council for Graduate Medical Education (ACGME) for resident work hours have further limited the consecutive and total number of hours that medical trainees may work.  These measures, originally created because of safety concerns, are intended to decrease the number of fatigue-related errors made by physicians in training. CLICK HERE to read more.

Four ways to get more value from digital marketing
MARCH 2010 | David C. Edelman
Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and accelerate revenue growth. CLICK HERE to read more.

Facebook Comments: Protected Speech or Personal Branding Nightmare?
November 24, 2010 | Dan Schawbel of SocialMediaToday.com
We all know that people overshare. It’s easy to write a quick status update when someone bothers you at work or you’re frustrated. And in today’s world of social media and instant communication, it’s not surprising that quite a few people are taking heat for posting inappropriate content—especially when it comes to their careers. CLICK HERE to read more.

5 Reasons Facebook Will Be the 2012 Marketing Requisite
November 24, 2010 by Patsy Stewart of SocialMediaToday.com
Facebook has generated a lot of BUZZ lately with its unveiling of a new location based “Places” with local deals. Successful companies are integrating Facebook into their marketing strategies. Fortune 500 companies are racing to see who can get the most “likes” and companies like WalMart are banking that you will share their deals with your friends. CLICK HERE to read more.



Hello friends, here are my links for the week. As you can see…they include social media, mobile technology, physician marketing, and hospital social media. I hope you enjoy and let me know your thoughts about any of these article!

5 Mobile Technologies Retailers Should Be Using Now
November 15, 2010 | Houston Neal of Software Device
Mobile commerce is driving the next major shift in retail, and retailers that can learn to harness this technology stand to gain a competitive advantage. To learn about 5 mobile technologies retailers should be using, visit the Software Advice blog. CLICK HERE to read more.

The one sure-fire way to get more clicks and RTs for your blog posts
November 16, 2010 | MackCollier.com
Write better headlines. That’s no big relevation, and there’s a lot that goes into writing better headlines.  I’ll refer you to someone like @Copyblogger who has written a great series on writing better headlines. But there’s one area I wanted to focus on when it comes to headlines.  I share a lot of links on Twitter because I am trying to find helpful information for my followers. CLICK HERE to read more.

Calling Bullshit on Social Media

November 18, 2010 | Tamsen McMahon
1) There are tools. There are people who use the tools. And then there are people who are tools. Know the difference.
2) Ass-kissing will get you anywhere, but where is that, exactly? Where do you actually want to gofrom there? Think long-term.
3) Speaking of long-term, “asshole” is not a long-term strategy. Neither is “edgy” or “off-putting.” What do you really want to achieve? And for how long? Build a strategy on that.
CLICK HERE to read the rest of the 32 points!

NewberryCountyDoctors.com – Video Repository
November 18, 2010 | Newberry County Memorial Hospital
Looking for a doctor and your in Newberry County, South Carolina…here is a cool portal providing videos of doctors talking about what they enjoy to do the most, practice medicine. Pretty cool idea to allow physicians to speak in-their-own-words by wrapping the searchable power of YouTube and a brand-able portal for Newberry County Memorial Hospital. CLICK HERE to learn more.

Woz: Apple Almost Launched A Phone In 2004, Android Will “Win The Race”
November 18, 2010 | Robin Wauters
Apple cofounder Steve Wozniak was being his fascinating self again this morning, revealing in an interview with Dutch newspaper De Telegraaf that the company he helped get off the ground actually developed a smartphone in partnership with a well-known Japanese electronics company as early as 2004, but shelved the project prior to its debut (via Engadget).



Hello friends, here are my links for the week. As you can see…they include social media, hospital leadership, Medicaid, and hospital social media. I hope you enjoy and let me know your thoughts about any of these article!

Allay fears and build loyalty by using social media during crises
October 20, 2010 | HospitalImpact.org
Hospitals are not exempt from the economic woes our country is facing. More and more, we hear of hospitals facing layoffs to address budget deficits. This can undoubtedly cause concerns among patients and members of the community. They may worry about whether they will be able to get the care they need if your hospital appears to be downsizing. CLICK HERE to read more.

How to turn around a failing hospital by Richard Smith
November 11, 2010 | BMJ Group
England is said to have 30 hospitals that are failing so badly that they may be taken over by the private sector. So there might be a lot of interest in a case study posted this week on the Health Foundation website that describes how a major academic hospital in Boston was saved from failure. CLICK HERE to read more.

Medicaid managed care programs; so do issues
November 13, 2010 | USA Today – Phi Galewitz of Kaiser Health News
After Tonya Bauserman slipped in a grocery store and hurt her right knee last July, an emergency room doctor prescribed painkillers and told her to see an orthopedic surgeon. But Bauserman, 27, who’s insured by a Medicaid managed health care plan called HealthCare USA, says she had trouble finding an orthopedist in her plan who would see her. Finally, she drove 2½ hours to Columbia from her home in a northwestern suburb here to see a physician, who fitted her for a brace and recommended physical therapy. HealthCare USA later said it wouldn’t pay for the brace. CLICK HERE to read more.

Company accused of firing over Facebook post
November 8, 2010 | Steven Greenhouse of NYTimes.com
In what labor officials and lawyers view as a ground-breaking case involving workers and social media, the National Labor Relations Board has accused a company of illegally firing an employee after she criticized her supervisor on her Facebook page. CLICK HERE to read more.

12 Fun Hacks for getting more out of YouTube
November 13, 2010 | Amy-Mae Elliott of Mashable.com
There’s no doubt that plain old YouTube can be tons of fun, but when you get bored of watching clips the traditional way, there are a ton of sites that can help enhance the experience. CLICK HERE to read more.

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