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	<title>Comments on: What am I really trying to measure? A Conversation?</title>
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		<title>By: Bobby Rettew</title>
		<link>http://blog.bobbyrettew.com/2010/02/27/what-am-i-really-trying-to-measure-a-conversation/comment-page-1/#comment-65</link>
		<dc:creator>Bobby Rettew</dc:creator>
		<pubDate>Wed, 03 Mar 2010 23:02:08 +0000</pubDate>
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		<description>Amber,
Thanks so much for the note. Listening is such a hard thing to do...I have to catch myself so many times when speaking before listening. We as practitioners are trying to help our clients, our constituency bases to solve problems. So many times we find ourselves with a solution before we even walk in the door and take a second to listen. Listening (IMHO) is the core value of social media and the technologies that support this connectivity. Listening is what I try to set as my goal everyday, whether teaching in the classroom or working with my clients. We are surrounded by smart people, and they can help us as well. When I began checking out twitter and other social media technologies, I created accounts, followed lots of people and listened. I watched the conversations...the streams of information. Over time, I learned there are lots of people with lots to say, but very few want to engage and listen. The ones I tend to engage with are the ones who listen and share in this open source movement we call social media interaction. I want to thank you for taking a few minutes to chat, to listen, and engage! It is my hope that all is well in your world!
Bobby</description>
		<content:encoded><![CDATA[<p>Amber,<br />
Thanks so much for the note. Listening is such a hard thing to do&#8230;I have to catch myself so many times when speaking before listening. We as practitioners are trying to help our clients, our constituency bases to solve problems. So many times we find ourselves with a solution before we even walk in the door and take a second to listen. Listening (IMHO) is the core value of social media and the technologies that support this connectivity. Listening is what I try to set as my goal everyday, whether teaching in the classroom or working with my clients. We are surrounded by smart people, and they can help us as well. When I began checking out twitter and other social media technologies, I created accounts, followed lots of people and listened. I watched the conversations&#8230;the streams of information. Over time, I learned there are lots of people with lots to say, but very few want to engage and listen. The ones I tend to engage with are the ones who listen and share in this open source movement we call social media interaction. I want to thank you for taking a few minutes to chat, to listen, and engage! It is my hope that all is well in your world!<br />
Bobby</p>
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		<title>By: Amber Naslund</title>
		<link>http://blog.bobbyrettew.com/2010/02/27/what-am-i-really-trying-to-measure-a-conversation/comment-page-1/#comment-64</link>
		<dc:creator>Amber Naslund</dc:creator>
		<pubDate>Tue, 02 Mar 2010 23:01:06 +0000</pubDate>
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		<description>Hi Bobby - 

Thanks for the link, and adding your thoughts to the discussion. Too often we&#039;re using &quot;what do we measure&quot; as a placeholder for &quot;we need to justify the risk in wasting time on this&quot;. And as you pointed out, you get what you put in. It&#039;s important to outline a solid business case for WHY you hypothesize social media is a good bet (listening helps here), but measuring is AFTER, not before you put in the effort. :)

You&#039;ve got some good ideas up there. Keep it up!

Best,
Amber</description>
		<content:encoded><![CDATA[<p>Hi Bobby &#8211; </p>
<p>Thanks for the link, and adding your thoughts to the discussion. Too often we&#8217;re using &#8220;what do we measure&#8221; as a placeholder for &#8220;we need to justify the risk in wasting time on this&#8221;. And as you pointed out, you get what you put in. It&#8217;s important to outline a solid business case for WHY you hypothesize social media is a good bet (listening helps here), but measuring is AFTER, not before you put in the effort. <img src='http://blog.bobbyrettew.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You&#8217;ve got some good ideas up there. Keep it up!</p>
<p>Best,<br />
Amber</p>
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